The spanking new Acne Studio in NYC's Soho has been generating considerable chat over the past week and rightly so, I feel, when I pore over these delectable images so representative of the Swedish brand's Scandinavian quiet cool. The store or, if you would rather 'studio', now occupies the place where another vein of quiet cool, albeit of a more dark and stern nature, once resided, that of Plokhov's Cloak.
I include Q+A with creative director Jonny Johannsson courtesy of Refinery29...
How long has this store been in the works?
Forever, I think. It's more or less one of the first or second things that you think of [as a designer].
Is this shop similar to your others?
Every store is different. They're all kind of individual, but they're also united by this feeling of being unfinished, a little bit of a work in progress, portraying an art-photo studio kind of feel. But for all our stores, our colors are light and powdery, and Andreas and I do the furniture design together. Our brand is a platform for doing lots of different things.
Acne Studio can be found at 10 Greene Street, NYC.
Images from Refinery29[by Piera Gelardi] and Men's Style
I include Q+A with creative director Jonny Johannsson courtesy of Refinery29...
How long has this store been in the works?
Forever, I think. It's more or less one of the first or second things that you think of [as a designer].
When you imagined the "perfect New York store," what came to mind?
For me personally, it has a lot to do with having a really great relationship with Opening Ceremony, that's why it's here in this space right now. And also, I've always been drawn to this area of New York. When I used to come here when I was young, I'd always go to Canal Street to pick up ugly things!

Is this shop similar to your others?
Every store is different. They're all kind of individual, but they're also united by this feeling of being unfinished, a little bit of a work in progress, portraying an art-photo studio kind of feel. But for all our stores, our colors are light and powdery, and Andreas and I do the furniture design together. Our brand is a platform for doing lots of different things.
Any chance you'll eventually be selling your own furnishings and objects in the shop?
Yes, it's a great possibility.
Acne Studio can be found at 10 Greene Street, NYC.
Images from Refinery29[by Piera Gelardi] and Men's Style




























