Question: were the apocalypse pretty much imminent, what brand of clothing would you stock up on to brave the chaos to come?
As arbitrary as this question might seem, I think it's perfectly valid when you're faced with scenes like the below 27 seconds of Titanic-esque destruction.
^ One of Dublin's retail meccas, Dundrum Town Centre, bursting at the seams due to severe flooding last night. Several commentators now call to re-dub the shopping centre, Dundrum Drown Centre, though - thankfully - there were no casualties.
It's questions like these that I considered whilst holed up in my apartment, growing gradually more deaf from the smack of torrential rain off the kitchen windows, and despite several potential apocalypse-ready brands, the only really satisfactory answer to the burning question was Uniqlo.
Born out of a desire to provide impeccable quality, wearability and aesthetic simplicity on a large scale, the Japanese brand ticks all the fare-well-in-freak-weather boxes...
Will it keep the elements at bay?
Naturally - with outerwear like this cotton and polyamide jacket from the final +J collection. Face the perils of Winter with mistress of minimalism, Jil Sander, at your figurative side.
^ +J Block Tech Half Coat
Will it keep me warm?
Undoubtedly - with knitwear, down jackets and their in-house technological advancement known as Heattech (whereby clothing fibres convert moisture from the body to heat energy), Uniqlo keeps the biting cold at bay.
^ Heavy Gauge Crewneck Sweater
Will it keep me - despite trawling through flooded streets, bracing violent winds and being pelted by wrath-of-god-like sheets of rain - keep me looking relatively chic?
^ Synthetic Leather Dress Gloves
Shop more The Day After Tomorrow-ready styles at Uniqlo. And no, I haven't been reading Cormac McCarthy and watching disaster films without pause.